Why pathologies of hope Assignment Example | Topics and Well Written Essays - 250 words

Why pathologies of hope - Assignment Example This is a thesis that she effectively presented when she claimed that: I hate hope. It was hammered into me constantly a few years ago when I was being treated for breast cancer: Think positively! Dont lose hope! Wear your pink ribbon with pride! A couple of years later, I was alarmed to discover that the facility where I received my follow-up care was called the Hope Center. Hope? What about a cure? At antiwar and labor rallies over the years, I have dutifully joined Jesse Jackson in chanting "Keep hope alive!" -- all the while crossing my fingers and thinking, "Fuck hope. Keep us alive."... (Ehrenreich, Barbara, â€Å"Pathologies of Hope†) As far as ms. Ehrenreich is concerned, postivism will not get you anywhere unless you actually push yourself to take action. Whether you are in a positive or negative state of mind does not have any effect on the outcome. After all, the only goal one has in life is to achieve and succeed. In her case, she found that negativity, anger and the desire to beat the odds worked better than any positive reinforcement she ever got from the medical community, other cancer survivors, or her

Solar Essay Example | Topics and Well Written Essays - 500 words

Solar - Essay Example nditions%2Fcq5dam.web.460.306.jpeg&imgrefurl=http%3A%2F%2Fwww.undp.org%2Fcontent%2Fundp%2Fen%2Fhome%2Fourwork%2Fenvironmentandenergy%2Fsuccessstories%2Fnepal--expanding-access-to-renewable-energy&h=306&w=460&tbnid=4gpPhF-p7HgfXM%3A&zoom=1&docid=V9tZ_mhngIfnxM&ei=Gp13VILWFYiVuATRyIBQ&tbm=isch&ved=0CFcQMyhPME84ZA&iact=rc&uact=3&dur=1131&page=16&start=173&ndsp=13 Source: https://www.google.com/search?q=solar+energy+project+in+nepal&es_sm=93&source=lnms&tbm=isch&sa=X&ei=faR3VJSuJI2-uASDxoF4&ved=0CAkQ_AUoAg&biw=1024&bih=499#facrc=_&imgdii=_&imgrc=jWZR0Tizu69eqM%253A%3Bd91rPI8qOlmokM%3Bhttp%253A%252F%252Fwww.dit.ie%252Fditfoundation%252Fmedia%252Fditfoundation%252FSolar%252520Panels%252520-%252520Page.jpg%3Bhttp%253A%252F%252Fwww.dit.ie%252Fditfoundation%252Fseetheresults%252Fdittravelscholarshipinrenewableenergy%252F2013scholarsblogfromnepal%252Fgettingtheworkdoneinnepal%252F%3B400%3B257 The project will need both skilled and non-skilled labor. For the skilled labor, the project requires three skilled electrical artisans. The artisans will help in making house lighting connections and direct the non-skilled laborers. The other workers will be sourced among the villagers and provide them with training on how to take care and maintain the project in the future. They can, however, enquire for skilled artisans if complex problems surface. As indicated earlier, the transport system of Sandikohla is at a very dilapidated state. Transporting project materials by road to the village is challenging. Materials from town to the village will be transported using a truck. VR Kung Factory has trucks that they lend to their customers to transport the materials they buy. The drivers of the trucks also understand the extreme terrain of the area and will know the safe routes to use. Routes with minimal hills and less muddy will be used (â€Å"Ewbchallenge,† 2014). Source:

Productivity within Allstate Insurance Corp Research Proposal

Productivity within Allstate Insurance Corp - Research Proposal Example That was one conclusion drawn from a study carried out recently by Benjamin Waber and Sandy Pentland of the Massachusetts Institute of Technology.† (2) Although the methods for achieving the same or better outcomes with fewer resources may vary, improved productivity will not occur unless it is pursued actively. Ineffective searches and wasting time looking for information is a cost of a company. Many service economy jobs could enjoy substantial productivity growth through better application of information technology. For example, every time you check in at the airport, you wait several minutes as the agent frantically taps away at a hidden computer. Most of this time is wasted due to airline softwares horrendous usability. With a better user interface, agents could process passengers much faster, which would immediately increase their productivity and save time for customers. The answer, according to Nick Bloom, Raffaella Sadun and John Van Reenen, researchers at the Center for Economic Performance at the London School of Economics, is that American companies make much more effective use of information technology than European companies.† (4) The importance of incentives to employees on the productivity is well known fact. Even socialism has admitted it. As Gerard Roland says â€Å"Prior to the privatization, It was China that went the farthest in trying to give managers better profit incentives. Data on 769 Chinese enterprises between 1980 and 1989 in four provinces (Sichuan, Jiangsu, Jilin, and Shanxi) analyzed by Groves and colleagues (1994) showed that increased autonomy to managers led them to give more incentives to workers by increasing the shares of bonuses in total wages payments and the share of contract workers relative to permanent workers. Increased incentives also had a positive effect on productivity.† (5) Companies can increase productivity in a variety of ways. The most obvious methods involve automation and

Business Negotiations Coursework Example | Topics and Well Written Essays - 250 words

Business Negotiations - Coursework Example However, the employees do not want to lose their jobs or have their salaries’ deducted because of the responsibilities they have. Negotiation is a good way to handle the conflict. It provides both parties with a forum to bring forward their grievances and the affected parties will work something out that could solve their differences. I have two options: to urge the union leaders act ethically and agree to have a mature and productive negotiation process where both parties can benefit or to claim bankruptcy which will justify my firing some employees and reducing their wages. If the union leaders agree to have an ethical negotiation process, I will suggest the laying off some of the employees during this bad economic period, then rehire them once the condition is good; or convert some of the permanent employees to contracts such that they can be recalled during high peak seasons. Consequently, all employees can agree to stay in the company but have their wages reduced. The employees will have to understand that these decisions are not selfish but are circumstantial. If the negotiation process results in laying off some employees, they will be given a three months’ notice during which they can look for other jobs or sources of income. The employees will be laid off, according to their productivity levels. T hose with poor performance and poor productivity levels will be the first ones to get a compulsory leave (Reitz, Wall, & Love,

The rate of reaction Essay Example for Free

The rate of reaction Essay The graph is below: The reason why I felt that the rate of reaction is proportional to the acid concentration is that from my understanding I feel the higher the acid concentration the faster the rate of reaction, which I have backed up with scientific evidence previously. Towards the end there is a slight bend, the reason why I have incorporated this is that I feel that it would begin to gradually level off to 0. 01 seconds as I feel it would be incorrect to suggest that with a acid concentration of fifty millilitres it will take 0. 01 seconds to react with the acid when at forty millilitres it takes 250 seconds. Now that I have a solid understanding of what I am going to do in the investigation and have a rather strong prediction with accompanying evidence I am now ready to begin. The results I have retrieved are below: Acid/Water (ml) Time 1 Now that I have retrieved the results successfully I am now going to display the results graphically in a graph to interpret, determine any patterns and anomalies etc. The graph is displayed below: Now that I have completed the practical aspect of the investigation I can now safely say that overall it has been successful and everything has gone according to plan. As you can see from my graph it is apparent that the results partially agree with my prediction as there is a positive correlation between the time and acid concentration and they increase at a relatively proportional rate. From this graph I have discovered that there is a relatively high possibility there is a few anomalies, or the test was not done correctly. This could be due to a multitude of reasons, from starting the stopwatch slightly later to not having the magnesium exactly 1cm. So to combat this problem I have drawn a line of best fit onto the graph which is an additional line that goes through the middle of all the results to give me an average. From my line of best fit it is now apparent that the more acid, the quicker the reaction time which means in scientific terms, the higher the acid concentration, the faster the reaction rate which is exactly what I predicted in my prediction. Towards the end of the normal-line there is a curve, this again could be due to the line levelling of to 0. 01 seconds as I suggested earlier. I felt that the experiment was quite accurate, but due to the nature of the investigation it is clear that it is almost impossible to get completely accurate results, for example when I attempt to time the reaction rate it is extremely probable that I will not begin the stopwatch at exactly the same time as the magnesium impacts with the acid and water. Due to the problems that could arise, I have insured that I have done numerous tests so that I can get an average, which is susceptible to be more accurate then the results from a few tests. To make the experiment more accurate I feel the only solution would be to dramatically increase the number of tests I undertake and get averages from them. I felt that it is possible, looking at the shape of the line that there may be one or two anomalies in the data, but they are not dramatically different in comparison with other results, therefore I feel it is solely due to human error and slight inaccuracies. I think that the methodology I used was suitable for the experiment as everything went well enough for me to retrieve quite accurate and reliable results, while also making sure the test is as fair as possible. I feel that the data was originally not entirely accurate and reliable as there are no repeated results, which is what you would expect to find in accurate data, but to solve this problem as best as possible I have used the averages in the graphs. To extend the original problem I am going to do another test where I will replace the magnesium with another element, which is going to be the highly reactive potassium (K) and see how that makes a difference to the reaction rate. After completing this, if the shape of the line followed a similar pattern to the previous tests then this would dramatically support my evidence and prediction. The chemical equation is below 2K + 2HCl - 2KCl + H2 The results I have retrieved from the tests are below: Acid/Water (ml) Time 1 (S)Â  To make the data easier to analyse and interpret, I am going to place the data into a graph which is located below: From the graph it is evident that there is a positive correlation and that the rate of reaction increases at a relatively proportional rate to the acid concentration which is exactly what occurred in the previous experiment. The only major difference is that the overall reaction time is significantly quicker, which is almost certainly due to the fact that potassium is higher then magnesium in the reactivity series. This helps me significantly prove the below statement. From this investigation I have found out that the higher the acid concentration the quicker the reaction rate as there is more acid particles to collide with the magnesium, which I have thoroughly backed up in numerous ways. This document was downloaded from Coursework. Info The UKs Coursework Database 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

International Business And Organizational Factors Apple Inc Smartphones

International Business And Organizational Factors Apple Inc Smartphones Global marketing is perhaps one of the most significant factors in todays business world since it has made tremendous changes in the way the business is carried out around the world. Globalization and international business have been central to the developments and radical changes in the recent years and it has deeply affected people, management processes, business and economy. A large number of companies went global to utilize marketing opportunities for the realization of their business potential by successfully establishing sustainable competitive advantages and better marketing position where as many firms have failed in their international expansion efforts as they didnt heed the basic tenets ingrained in the critical business environments. In todays increasingly competitive and international free market economy contexts, transnational exchanging of technology, infrastructure and demographic movement have become increasingly important (Johnson and Turner, 2003, p. 1). The ultimate outcome of this growing importance of international business is that a customer, no matter whether he lives in Europe, Asia, Africa or Australia, will be familiar with a large number of world-class brands like Apple, Cadbury, Coca-cola, Dell, Ford, HP, Nestle, Nokia, Toyota and so on. The effect of globalization is that new brands are seemingly born global, For this research paper, Apple Inc- specifically its Smartphone sector- has been chosen to conduct detailed analysis on the literature related to the international business and organizational factors. This research paper presents an analysis on internal and external environment of the chosen organization- Apple Inc and examines its strategies for international marketing in terms of effectiveness and usefulness for its international operation. International Business: The case of Apple Inc Apple inc, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the 1970s is one of the most internationally influential and highly successful companies of today. It is an American multinational company that designs, makes and markets PCs, portable music players, cell phones, software, computer peripheral and services. It markets through its own retailing, online stores and third party sellers (Sander and Slatter, 2009, p. 81, Linzmayer, 2004). Apple was the first mainstream marketer for personal computers and is still an important market player worldwide and it has become a niche player by setting the pace for ease of use, innovative design and customer loyalty. Apples story is that one off-hobby machines that a most talented electronic expert made for himself has eventually become the core of the global marketing of one of the most successful companies of all times (OGrady, 2008, p. 1) Most of high tech companies focused only on a particular line of product whereas Apple made it different that it manufactured personal computer, created an operating system that can run in it and designed various application and software programs that fits it, and more over discovered and established market for digital music players and Smartphone. Apple is not confined in a particular market; instead, it plays significant roles in various high competitive markets like PC, software, operating system, digital music player and Smartphone. With innovative design and product differentiation strategy, it has so far produced a number of various unique products including iMac, iLife, iTunes, iPad, iPod, iPhone and 3G iPhones. Apple is better known for its wise and visionary strategic thinking that has helped it overcome marketing and competitive issues. For instance, when it experienced significant financial loss of around $45 million in 2002, Apples visionary management took effective competitive strategies that could help it stay strong in the market. The strategic thinking of Apples management has always guided it to create a focal point for decision making to help it protect the organization from the ambiguous and uncertain situations (Walker, 2003, p. 4). Apples recent developments -iPhone and 3G iPhone- became some of the most discussed new technology outcomes of the recent generation throughout the world. Its strategies of ease of use, simplicity, efficiency and fun are the major factors that helped it make its Smart phones seem to be different species than that of its competitors (Newsweek, 2007) Tilmann (2010) reported that Apples share in the worldwide PC market is constantly increasing. It has become the fifth largest PC seller in the US market for the first quarter of 2010, shipping 1,398 milion Macs computer machines. Apple is the seventh largest cell phone marketer, holding 2.7% market share in the worldwide cell phone markets, having a 112.2% increase in mobile devise sales. Apple is the third largest Smartphone marketer in the world during the first quarter of 2010. (Gartner, 2010) Apple is going to release its iPhone OS and therefore it is expected that second quarter of 2010 will be a very important one for Apple (Gartner, 2010). Apple is spending huge on RD in order to provide its customers with products and services, made up of latest technology and innovation, with supreme quality and reliability. Carson (2008) reported that more than 500 million subscribers were offered a legitimate iPhone deal in the beginning of 2008, with a target of big gains from its international marketing. The launch of iPhone had thus created a massive global footprint. Apples international marketing of iPhone has been first channeled through SingTel of Singapore, Bharti Airtel of India, Globe Telephones of Philippines and Optus of Australia, adding 100 million potential customers to its brand. International marketing has been highly significant for Apple in recent years. Its global sale of PCs and digital music players have contributed major share of its total revenues. For instance, Apple posted revenue of $9.6 billion and a net quarterly profit of $ 1.6 billion in the first quarter of 2008, showing a gross margin of 34.7% from the 31.2% figure of the year of gross profit. International sales accounted for 45% of its total revenues (OGrady, 2008, 162). International Business Environment of Apple Inc This section of the research paper analyzes micro and macro environments of Apples international business. The SWOT analysis and PESTEL analysis are considered in this section to analyze international business environments both micro and macro levels. SWOT analysis of Apple Inc Analyzing both internal and external environments is vital in strategic planning because it can help management take decisive actions regarding resources allocation, measuring efficiency of operation and evaluating the productivity of employees. SWOT is a very useful technique for analyzing both micro and macro environments of a firm drawing together key strengths and weaknesses as presented internal (micro) analysis and opportunities and threats as presented external (macro) analysis (Beamish and Ashford, 2007, p. 42). Internal Environment: Strengths According to Datamonitors (2010) report, Apples total revenue has been increased to the highest record figure of $ 42,905 million in 2008 from 2007 total revenue of $24,578 million. This growth shows that its annual growth rate is 32.15% which is an outranking performance as compared to many other firms playing in the same market. Apple has very recently reported that its financial performance for the 2010 first quarter has been increased to $15.68 billion (Apple.com). When it comes to its focus on innovation, technology and RD, it is obvious that its focus on RD and its thrive on innovation has been a critical factor behind its success. Its RD spending for 2009 only was accounted to be $1,333 million (Datamonitor, 2010). Apple is highly rewarded for its unique brand success and brand loyalty. Datamonitor (2010) reported that Apples brand image has been im porved to the 20th position in 2009 from the 24th position of 2008 and 35th position of 2007. With a number of unique names, Apples products like iTunes, iLife, iMac, iPad and iPhone are not attributable to any brand other than Apple. This brand image and loyalty remains to be its major strength in its international markets. Internal Analysis: Weaknesses Design and manufacturing defects are major risks that many high tech electronic companies often face from its corporate customers and end users. As Apple is dealing with innovative products and advanced technology, any defects in its products can adversely affect its international business. For instance, Apple faced risks of defects with Ultracompact USB in 2008 causing it to exchange every components for new redesigned adapters (Datamonitor, 2010). Similarly, patent infringement seems to another risk, as common for high tech and Multinationals. In 2007 alone, Apple had to spend huge amount only for defending more than 47 patent infringement cases (Datamonitor, 2010). External Environment: Opportunities When it comes to Apples international business, the main opportunity that it enjoys is its growing market-share Apples Smartphone. It is still expected to grow further in the years to come. Apples Smartphone market has been valued as 15% of the total mobile market of 2009. It is estimated that Apples Smartphone market is likely to account 35% of the worldwide mobile market in 2012. Apart from this, touch screen device has been a trend among customers that in turn will be another opportunity for Apple in its global marketing (Datamonitor, 2010) Apples mobile PC is another species that recently attracted greater number of customers. The market for mobile PCs also is expected to increase in the coming years. Apples mobile PCs sales have been found to be increased by 15% in 2009. Both Smartphone and mobile PCs give greater opportunities for Apple and therefore it can grab the slices of these emerging hot markets by further enhancing quality, diversity, technology, innovation and designs. External Environment: Threats Self reliance for components is always a positive point for a manufacturer especially when it goes global. As far as Apples case is concerned, it is depending on third party components like DRAM, NAND and flat panel displays, that in turn not only bring chances of causing cost disadvantages but also raises issues of liabilities and components defects (Datamonitor, 2010). The competition in the worldwide market for PCs, software, digital music players and cell-phones is extremely rigorous. Apple is playing in such an environment where large multinationals like HP, Dell, Acer, Microsoft, Nokia, Fujitsu, Sony Ericsson are major competitors and going head on head with them is extremely challenging. PEST analysis of Apple Inc A better organization is one, which easily gets accustomed with changing business contexts. Changing business environments can be evaluated and understood only if effective analysis can be carried out. PEST analysis is an invaluable tool for analyzing external (macro) environment of a firm including competitors, suppliers and customers. PEST analysis divides a firms overall environments in to four, political, economic, social and technological (Gregory, 2000, p. 49). Apples external environments are detailed below: Political Environment Shenkar and Luo (2004) emphasized that the political processes faced by an MNE, let it be compliance, evasion, negotiation, cooperation and coalition building, are more difficult and problematic than that in domestic operation. It is mainly because; the number of political constituencies including government, union, political parties and interested groups are multiplied in international business environments (p. 175). As far as Apples case is concerned, its marketing in countries like China, India and other Asian countries are more likely to be affected by any changes in political and government policies can have significant impact on its business. Economic Environment When Apple chooses a specific entry mode to enter in to a country, it has to consider a number of economic and other factors. Economic factors in other countries like financial strength, exchange rate fluctuations, Foreign direct investment and related policies and other economic variables can also have significant influence on Apples international business. The growth of Apples market share in Smartphone and other sectors shows that it has been less affected by the worst financial downturn of the recent years as compared to other firms. Social Environment The significance of social and cultural factors to a firms international business cannot be overestimated. Consumers worldwide tend to become more attracted to Smartphone and touch screen devices. Even though the general social factors are positive for Apples Smartphone market in other countries, various other social factors like attitude towards foreign products, cultural entities and social values can up to an extent create challenges on its business (Shenkar and Luo, 2004, p. 150). Technological Environment Apples relentless focus on technology and innovation is its major strength that helps it gain better competitive advantages. Apples technology is its another positive factor because people worldwide tends to embrace latest technology quicker. Apple is introducing its 4G iPhone which is now expected to gain good sales across other countries as well. International Strategies of Apple Inc This part of the research paper relates to the major international business strategies of Apple inc. Apple strategies Innovative product design, Brand loyalty, Own store strategy and education sales are detailed below. Its strategies like complete solution and Product differentiation are intentionally omitted because, the specified sector for the research is Apples Smartphone sector. Innovative Design strategy Apples products like iPod and iPhone became widely known for its excellence in innovative product design and development. Apple was not a technology follower until 1990s. Steve Jobs realized that technology creation is critical to stay for long in a market and thence he made significant changes of Apples products lines after 1997 (Betz, 2002, p. 194- 195). This is how Apple has eventually become a technology creator and now created success stories of iPhone throughout its worldwide markets. When companies like HP and other players in hardware and software markets focused on lower costs and high volume sales, Apple focused on technology and product differentiation (Hoskisson, Hitt and Irelandl, 2008, p. 133). Apples international business is committed to bring high quality mobile communication, digital music players and video experience to its worldwide customers. Its business strategy is its effort to design and develop its own hardware products like iPhone with its own software, ease of use and innovative design being its major features (Apple Annual Report, 2009). Brand Loyalty Strategy Apple brand is one of the strongest in todays international market. A number of products like iPad, iPhone, iMac, iLife, iTunes and iDvd are clearly positioned in customers mind with Apple brand. Its strategy to design and develop innovative products have been closely related with its digital hub and thus to have gained a unique successful brand position among its customers. Apples brand personality is created with an emphasis on emotion, touching customers lifestyle, imagination, innovation, dream and aspiration (marketingminds.com). Apples brand is likely to change the lifestyle the people listen music, use mobile for communication and music needs etc (Cuneo, 2003). According to Keates and Clarkson (2003) Apples strong brand image and its loyalty only were the factors that saved Apple from being fully wiped out form the market when its managerial mistakes caused it to be closer to be bankrupted in 1990s (p. 43). When it comes to the brand positioning, Apple gains 50%. ADWEEKs (2009) study concluded that some customers are found that they couldnt live without Apples brand as it is highly inspiring to them. Readers brand choice was 50% Apple, 26% Google and 4% Starbucks (Brand of the Decade, 2009). Apples own store strategy Apple has been creating its own stores for the international marketing of its products including its Smartphone. Apart from online selling and third part sales force, Apple has used own store as a strategy for enhancing better distribution and by facilitating its customers enjoy music and other products and services. Its own stores are friendly places where customers have easy access to play and experience new technologies (insidecrm.com). Apple opened 34 its own stores in 2005 for a total of 135 and dramatically its international business by opening stores in Canada, three stores in UK and in Japan as well (OGrady, 2008, p. 129). Its own store strategy helps it gain more customers, attract them towards its products and technologies, provide better direct services and collect more accurate information from its customers. Education Sales Apples another strategy for its international business was education sale by focusing on selling its products and services to schools and universities and thus to spread its technology to the new generations. Students by seeing Apple products at schools or colleges become highly attracted to using or owning one for them and this is how Apple has been using education sale strategy for its marketing (insidecrm.com). Effectiveness of Apples Strategies This section of the research paper uses Porters generic Strategy (given in the appendix) to determine the effectiveness and success of Apples international business, mainly focusing its Smartphone market. The attractiveness of the firm and its position in industry are major factors that determine effectiveness. Apples case shows that it has been able to boost its market share for Smartphone in recent years. According to Porters generic strategy, cost advantage and differentiation are two major factors that determine strength of a firm. Apple has remained far positive with its market shares and larger number of shipping, and when considering Smartphone market, the market share was highly impressive. Apples RD is its main power that is a critical factor behind its differentiation; innovative design and technology focus strategies as well. Apart from its differentiation strategy, the major points to look at are 1) brand loyalty and 2) its iPhone buzz across the world. These both are major success factors of Apple Inc. Brand loyalty remains to be a strong advantage because it can help the company stay very strong in its international market. Similarly, the iPhone buzz throughout the world also has been a success factor that shows how far Apple has been gaining the international business and competitive advantages. Evaluative Conclusion and Recommendations Apart from the above-discussed Apples strategies, this part of the research paper recommends Customization facility and direct marketing as other two important strategies for Apple. Customers are different in tastes, requirements and lifestyles. They require different products at different features. A customer may require an iPhone with camera facility whereas the other may require it with additional inbuilt memory to store more songs. It goes like it. By facilitating customization, customers will be able to access Apple website, design their own products, select features for it, add specifications and finally order the goods. It will not only help increase the number of its customers, but also add more customer loyalty and satisfaction as well. Secondly, I would recommend that Direct marketing, by directly selling its products to the international customer, will be helpful to reduce middlemen costs and extra inventory handling too. It will help the company to make its products ultimately cheaper to the customers This research paper has highlighted the literature related to the Apples international business, mainly regarding it Smartphone sector. The paper has presented detailed analysis on the micro and macro analysis of Apples international business environment by using appropriate tools of SWOT and PEST analysis. The international business strategies of Apple are detailed in this paper, drawing the effectiveness of its strategies and operation.

Principles of first mover and late mover theory

Principles of first mover and late mover theory When companies need to decide whether to go ahead with a brand new un-marketed product and create it or review a similar product already in markets from other companies, they adopt the principle of the first-mover theory or the late-mover theory to make their decision. First Mover Theory Late Mover Theory: A Comparison Introduction Companies across the country are consistently being faced with tough decisions regarding business moves to make that will launch them forward in a new competitive market. There are two types of marketing strategies that companies look into when they want to diversify into a different product market. The first approach is called the first mover theory and the second is called the late mover theory. Both of these strategies have strengths and weaknesses that can either solidify or act as a detriment to the companys entry into the market. First Mover Theory Advantages The potential advantages of the first mover theory are numerous. For one, the corporation has the ability to attain exclusive company-product association. It can also find success through the effects of networking and see a rise in consumption as demand grows. First mover theory can help the company determine economies of scale and it can also lock the consumers up into the market, creating an exclusive customer base before additional competition enters. Several examples of success of this first mover theory are three products by the same manufacturer. The first was the Apple Ipod, Apple Iphone and Apple Ipad. Also included in this success story is E-Bay, the first to bring buying and selling into an online auction forum. First Mover Theory Disadvantages There are potentially just as many risks or disadvantages to this theory as well, and they must be taken in consideration before evaluating whether the company can afford to launch. One fallback is that this method does not always ensure long-term profits. Another risk is that competition has time to analyze market trends for the first product and capitalize on its weaknesses to strengthen response to their own product. Competitors can also specifically tailor the new product to consumer wants based on demographic surveys. The biggest risk of all is uncertainty of the market and whether or not the product will even be a success in the first place. Some examples of companies who suffered at the expense of corporations who capitalized on the late mover theory include Chux Diapers, who were surpassed by Proctor and Gambles Pampers. America Online is another company who fell by the wayside after taking a completely different spin on internet browsing. Other examples include web browsers such as Viola, who even pre-dated America Online. Most recently to succumb to the late mover theory was MySpace, recently surpassed in the social networking arena by Facebook. Late Mover Theory Advantages Like the first mover theory, there are many advantages of the late mover theory. By implementing this strategy, one advantage the company has is the ability to perfect the product before putting it on the market. The companies can also use demographic surveys to help them know how to tailor their product to their audience, which can maximize sale of the product. In addition, the late mover theory can also use its knowledge of the product to reduce production cost, making it more cost effective for the consumer. Also, it can market and develop the product to appeal to a wider array of consumers than that for which the original product was designed. There are a lot of prime examples of companies who have seen success by implementing the late mover theory. Some include Gillette, Facebook, Pampers disposable diapers, and Internet Explorer. All of these corporations have capitalized on companies who took the initial risk of implementing the first mover theory. Late Mover Theory Disadvantages As with anything, there are also potential risks and disadvantages. Because it is a late-comer into the market, it does not have established brand association. If proper research into the market is not done, it can also be attempting to capitalize on a dying product in general. A significant risk of late mover theory is creating a product that can potentially alienate customers if added features are superfluous rather than necessary. Late mover theory can also prove to be detrimental if timing into the market is not done correctly which can cause the product to suffer from the problem of uncertain necessity. Some of the companies who failed by this policy were Hummer, and their attempt to capitalize on what they did not realize was the dying trend of suburban utility vehicles. Two dichotomies, Pepsi Cola and Nestle Crunch are examples of both the success and failure of late mover theory. While they continue to do well on the market, neither Pepsi Cola nor Nestle Crunch has outperformed sales or the brand association that Coca Cola and Hersheys Chocolate bar have developed within their customer base. The same can be seen in the case of McDonalds vs. Rallys. Conclusions While late mover theory, by history, seems to be a safer method to guarantee profit success, it does not have the benefit of brand association that first mover theory establishes for the company. If the corporation eventually hopes to create brand loyalty and increase their revenue in that manner, first mover theory may genuinely be the key to success. However, if the companys goal is to be come a competitive organization in the consumer market and capitalize on different trends with instant revenue gratification, then late mover theory might be more beneficial. The final decision is contingent upon assessing the target demographic and results goal that the company is striving to achieve.