Services Marketing Essay Example | Topics and Well Written Essays - 3000 words

function Marketing - Essay ExampleEven in emerging economics, go output is growing quickly and often represents at least half of GDP (World Bank, 1996). In developed countries, knowledge based run - defined as those that ar intensive uses of high technology and/or have relatively extremely skilled workforces are providing the most dynamic components (Peneder, Kaniovsky and Dachs, 2003, 47-66).What is service A service is an act or cognitive process offered by one party to another. Although the process may be tied to a personal product, the writ of execution is transitory, often intangible in nature, and does not normally result in ownership of any of the factors of production.So it has been very clear that In the case of goods, the benefits come from ownership of physical objects or devices, whereas in services the benefits are created by actions or performances (Bery, 1980). The dynamic environment of services today places a premium on effective merchandise. Christian Gro nsoos (2001) argues that service-marketing function is much broader than the activities and output of the traditional marketing department, requiring close cooperation between marketers and those managers obligated for operations and human resources (Gronsoos, 2001, 26-27).To run on efficient operation Employees must be customer oriented in addition to being concerned about efficiency. The service product must be spare to customer needs, priced realistically, distributed through convenient channels, and actively promoted to customers. Difference of service marketing Marketing management tasks in services sector tend to differ from those in manufacturing sector in several important esteem i.e. in services customer do not obtain ownership of services, service product are ephemeral and cannot be inventoried, intangible element dominate value creation, customers may be involved in the production process, other people may form part of the product, there is greater variability in opera tional inputs and outputs, many services are difficult for customers to evaluate, the time factor assumes great importance and statistical distribution channel takes different forms. Although its useful to distinguish marketing, its also important to recognize that there are marketing relevant differences among services themselves. Types of services Numerous proposals have been made for classifying services (Lovelock, 1983, 9-20). A particularly evidential classification is based on the processes by which services are created and delivered. By looking at service processes from a purely operational perspective, we can categorized into four main categories i.e. people processing includes our social club i.e. Hotel industry specifically Radisson Hotel & Resorts, the service directed by peoples bodies, possession processing, the service directed at physical possessions include Transportation, warehousing etc., Mental stimulus processing i.e. services directed at peoples mind includes advertizement/PR, entertainment, education etc. and information processing, the services directed at intangible assets include Banking, data processing, statutory service etc. Nothing can alter the fact that people processing services study the customer to be physically present with in the service premises, in our case in the Hotel. When customers call a service factory (Hotel), their satisfaction